---
title: Branding concerns 1. Protecting your brand
description: The conversion tools help you manage template changes across your existing content — including rebranding projects and updating older files to your latest template, without rebuilding slides from scratch.
---

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# Branding concerns 1. Protecting your brand

## How to ensure your team stays on brand and uses the correct templates, fonts, colours and designs

empower® Express has four main tools to protect and promote your brand, that work together to ensure it is easy and efficient to protect your brand while producing effective and successful slides and presentations. 

#### Four tools to protect and promote your brand

![Branding concerns 1](https://empower.express/hs-fs/hubfs/Images/Branding%20concerns%201.png?width=670&height=261&name=Branding%20concerns%201.png)

##### Master templates

A well-designed template is key for effective brand protection and simplifies the presentation creation process. 

empower® Express master templates are easy to update and distribute automatically. They offer multiple template options, all visually and easily accessible directly in PowerPoint. Users can set their preferred company template as their default, so the latest version always launches automatically when PowerPoint is opened. 

##### Branded formatting tools

When we implement your template, we also set the formatting tools with your brand defaults, so your colours, fonts and bullets. This makes it is easier and more efficient for users to use the correct styles and formats - no more time wasting, no more guesswork. 

##### Content and Design asset library

Create an library of assets and easy to update and approved content slides. Visual and direct, all assets are accessible within PowerPoint. Create a strong folder structure and permission model, so content is easy to find and protect. Use empower®'s google-like search to find content. 

##### Design check tool

Use the empower® design check tool to easily find and correct any branding issues, such as colours, fonts, bullets and title formats. 

##### Watch this video for more details on how to use empower® tools to protect, distribute and strengthen your brand:

[![Branding Concerns 1 stay on brand](https://empower.express/hs-fs/hubfs/Video%20thumbnails/Branding%20Concerns%201%20stay%20on%20brand.png?width=670&height=377&name=Branding%20Concerns%201%20stay%20on%20brand.png)](https://www.loom.com/share/48f5b21c6bb64ec2ba7f9a5897ad0f6c)

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