---
title: Content creation 2. How to create strong visual slides
description: The conversion tools help you manage template changes across your existing content — including rebranding projects and updating older files to your latest template, without rebuilding slides from scratch.
---

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# Content creation 2. How to create strong visual slides

## empower® has some very useful tools to help you communicate your message effectively and on brand.

empower® Express offers five main tools that simplify and streamline the process of creating new PowerPoint slides while also reinforcing your brand, resulting in effective and successful slides and presentations. 

### empower® slide creation tools

![1cc 11](https://empower.express/hs-fs/hubfs/Images/1cc%2011.png?width=670&height=280&name=1cc%2011.png)

#### 01. Company branded elements

| ###### Master templates ![1 cc 22](https://empower.express/hs-fs/hubfs/Images/1%20cc%2022.png?width=670&height=264&name=1%20cc%2022.png) | ###### Company library folders ![1 cc 33](https://empower.express/hs-fs/hubfs/Images/1%20cc%2033.png?width=670&height=262&name=1%20cc%2033.png) |
| --- | --- |
| ###### Design asset folders ![1 cc 55](https://empower.express/hs-fs/hubfs/Images/1%20cc%2055.png?width=670&height=262&name=1%20cc%2055.png) | ###### Searching the library folders ![1 CC 44](https://empower.express/hs-fs/hubfs/Images/1%20CC%2044.png?width=670&height=259&name=1%20CC%2044.png) |

#### 02. Generic design elements

Access our empower design element folders for additional ideas for shapes, slides, charts and tables. 

Also available is access our Icons8 icon library and the UnSplash image library add-in. 

#### 03. Design Slide Ideas library

Use the Design Slide Ideas library to get ideas for new slide layouts, concepts and diagrams.

![1 cc 666](https://empower.express/hs-fs/hubfs/Images/1%20cc%20666.png?width=670&height=264&name=1%20cc%20666.png)

| ###### How to work with the Design Slide Ideas Library ![1 CC 99](https://empower.express/hs-fs/hubfs/Images/1%20CC%2099.png?width=670&height=324&name=1%20CC%2099.png) | ###### Top tops for working with the Design Slide Ideas ![1 cc 999](https://empower.express/hs-fs/hubfs/Images/1%20cc%20999.png?width=670&height=335&name=1%20cc%20999.png) |
| --- | --- |

#### 04. Layout tools

Use the layout tools to make formatting and working with shapes in PowerPoint, easier, faster and more consistent. 

![1 CC 777](https://empower.express/hs-fs/hubfs/Images/1%20CC%20777.png?width=670&height=269&name=1%20CC%20777.png)

#### 05. AI Assistant

Use the AI Assistant tool to shorten, improve, clarify, grammar check, summarize, and translate text as well as many other text improvement tools. 

![1 CC 88](https://empower.express/hs-fs/hubfs/Images/1%20CC%2088.png?width=670&height=264&name=1%20CC%2088.png)

##### Watch this video for more details on how to use empower® tools to create strong, dynamic content, on brand

[![Content creation 2](https://empower.express/hs-fs/hubfs/Video%20thumbnails/Content%20creation%202.png?width=670&height=377&name=Content%20creation%202.png)](https://www.loom.com/share/18c33283e51244ee83a369d6d5af606d)<https://www.loom.com/share/48f5b21c6bb64ec2ba7f9a5897ad0f6c>

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